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~person:"Franses, Philip Hans"
~person:"Gierl, Heribert"
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Theorie
55
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55
Consumer behaviour
45
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45
Marketing
33
Marketing management
29
Marketingmanagement
29
Advertising effects
23
Werbewirkung
23
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22
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22
Marketing theory
19
Marketingtheorie
19
Brand management
17
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17
Relationship marketing
17
Beziehungsmarketing
16
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14
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German
58
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Franses, Philip Hans
Gierl, Heribert
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Kaiser, Harry M.
90
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erasmus Research Institute of Management
9
Econometrisch Instituut <Rotterdam>
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
2
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ERIM report series research in management
19
ERIM Report Series Research in Management
12
Marketing : ZFP ; journal of research and management
11
Jahrbuch der Absatz- und Verbrauchsforschung
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Econometric Institute research papers
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Journal of business research : JBR
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Discussion paper / Tinbergen Institute
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
ERIM Report Series Reference
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Reihe: Marketing
3
Econometric Institute Research Papers
2
Econometrics
2
Journal of applied econometrics
2
Journal of marketing research : JMR
2
Rotterdam Institute for Business Economic Studies
2
Technological forecasting & social change : an international journal
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Zeitschrift für Planung : ZP
2
Advances in econometrics
1
Advances in econometrics : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Econometric Reviews
1
Econometrics : open access journal
1
Economics letters
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Explanatory frameworks : economics, geography, social analysis
1
Grundwissen der Ökonomik / Betriebswirtschaftslehre
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ECONIS (ZBW)
158
RePEc
16
USB Cologne (EcoSocSci)
6
EconStor
1
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
6
Modeling Dynamic Effects of the
Marketing
Mix on Market Shares
Fok, D.
;
Paap, Richard
;
Franses, Philip Hans
-
2012
of the
marketing
mix on market shares. A useful model to link market shares with
marketing
-mix variables, like price and …
Persistent link: https://www.econbiz.de/10014076333
Saved in:
7
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
8
To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2010
Persistent link: https://www.econbiz.de/10009010293
Saved in:
9
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
10
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
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