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~person:"Franses, Philip Hans"
~person:"Melewar, T. C."
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Brand management
75
Markenführung
75
Consumer behaviour
38
Konsumentenverhalten
38
Marketing
36
Marketing management
34
Marketingmanagement
34
Theorie
32
Theory
32
Brand image
27
Markenimage
27
Brand
25
Corporate reputation
25
Firmenimage
25
Markenartikel
25
Relationship marketing
16
Beziehungsmarketing
15
Brand architecture
15
Markenarchitektur
15
Direct marketing
13
Direktmarketing
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Market share
13
Marktanteil
13
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Marketing theory
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Marketingtheorie
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Marktforschung
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Franses, Philip Hans
Melewar, T. C.
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Kaiser, Harry M.
90
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erasmus Research Institute of Management
9
Econometrisch Instituut <Rotterdam>
4
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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ERIM report series research in management
19
Journal of business research : JBR
13
ERIM Report Series Research in Management
12
European journal of marketing : EJM
7
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
7
Econometric Institute research papers
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International studies of management and organization
6
The marketing review
6
Building corporate identity, image and reputation in the digital era
4
Discussion paper / Tinbergen Institute
4
The journal of brand management : an international journal
4
ERIM Report Series Reference
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Technological forecasting & social change : an international journal
3
Corporate reputation review
2
Corporate reputation review : an international journal
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Econometric Institute Research Papers
2
Econometrics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of applied econometrics
2
Journal of general management
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Rotterdam Institute for Business Economic Studies
2
Routledge studies in marketing
2
The journal of business & industrial marketing
2
Advances in econometrics
1
Advances in econometrics : a research annual
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Econometric Reviews
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Econometrics : open access journal
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ECONIS (ZBW)
173
RePEc
16
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
6
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
7
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
8
Place brand management : strategic
marketing
of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
9
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
10
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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