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~person:"Franses, Philip Hans"
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Theorie
32
Theory
32
Marketing
22
Direct marketing
13
Direktmarketing
13
Market share
13
Marktanteil
13
Marketing management
12
Marketingmanagement
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10
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heterogeneity
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marketing
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marketing-instrument effectiveness
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Franses, Philip Hans
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
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90
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
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9
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4
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19
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7
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2
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2
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2
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Technological forecasting & social change : an international journal
2
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1
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1
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1
Journal of behavioral and experimental economics
1
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1
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The Oxford handbook of economic forecasting
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ECONIS (ZBW)
72
RePEc
16
EconStor
1
USB Cologne (EcoSocSci)
1
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81
Measuring the Impact of Promotion on Weekly Market Shares
Franses, Philip Hans
;
Lucas, Andre
-
1998
marketing
application of such so-called intervention analysis). Application of our robust technique, however, relieves the …
Persistent link: https://www.econbiz.de/10014083287
Saved in:
82
Chapter 18 Forecasting in
Marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10014023688
Saved in:
83
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
84
Quantitative models in
marketing
research
Franses, Philip Hans
;
Paap, Richard
-
2001
-
1. publ.
Persistent link: https://www.econbiz.de/10001573565
Saved in:
85
Quantitative models in
marketing
research
Franses, Philip Hans
;
Paap, Richard
-
2001
Persistent link: https://www.econbiz.de/10004677933
Saved in:
86
Estimating baselines
Franses, Philip Hans
;
Lucas, André
-
1999
Persistent link: https://www.econbiz.de/10001422087
Saved in:
87
On the econometrics of modeling direct
marketing
response
Franses, Philip Hans
-
1997
Persistent link: https://www.econbiz.de/10000974964
Saved in:
88
Outlier robust analysis of market share and distribution relations for weekly scanning data
Franses, Philip Hans
;
Kloek, Teunis
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000945730
Saved in:
89
A method to select between Gompertz and logistic trend curves
Franses, Philip Hans
- In:
Technological forecasting & social change : an …
46
(
1994
)
1
,
pp. 45-49
Persistent link: https://www.econbiz.de/10001162704
Saved in:
90
Gompertz curves with seasonality
Franses, Philip Hans
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 287-297
Persistent link: https://www.econbiz.de/10001162710
Saved in:
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