Aschemann-Witzel, Jessica; Maroscheck, Nicole; Hamm, Ulrich - 2013
Consumers of organic food name health motives as an important driver of their choice. Interestingly, triggering health … functional food. Thus, both product concepts have similar consumer purchase motives in common. Organic food and functional food … combination of both product concepts. A realistically designed purchase simulation was conducted with 210 organic consumers in …