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~person:"Harrigan, Paul"
~subject:"Social Web"
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Subject
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Social Web
Beziehungsmarketing
20
Relationship marketing
20
Social web
18
Internet marketing
15
Online-Marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Customer integration
7
KMU
7
Kundenintegration
7
SME
7
Social media
7
Brand management
6
Markenführung
6
Customer engagement
5
Marketing
5
Viral marketing
4
Virales Marketing
4
social media
4
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
social CRM
3
Brand image
2
Business start-up
2
Customer relationship management (CRM)
2
Entrepreneurs
2
Facebook
2
Ireland
2
Irland
2
Markenimage
2
Marketing theory
2
Marketingtheorie
2
Political marketing
2
Social identification
2
Social identity
2
Social media marketing
2
USA
2
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Undetermined
14
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Article
17
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1
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18
Aufsatz in Zeitschrift
18
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
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English
18
Author
All
Harrigan, Paul
Dwivedi, Yogesh Kumar
21
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Hajli, Nick
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
17
Agnihotri, Raj
16
Martínez-López, Francisco J.
16
Rita, Paulo
16
Stephen, Andrew T.
15
Pitt, Leyland F.
14
Bigné Alcañiz, J. Enrique
13
Haenlein, Michael
13
Hennig-Thurau, Thorsten
13
Hollebeek, Linda D.
13
Kreutzer, Ralf T.
13
Schweidel, David A.
13
Füller, Johann
12
Karjaluoto, Heikki
12
Moe, Wendy W.
12
Skiera, Bernd
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Burmann, Christoph
11
Flavián Blanco, Carlos
11
Sabatini, Fabio
11
Scott, David Meerman
11
Vrontis, Demetris
11
Ahuja, Vandana
10
Bauer, Hans H.
10
Constantinides, Efthymios
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Itani, Omar S.
10
Kim, Juran
10
Kumar, Vikas
10
Mogaji, Emmanuel
10
Naraine, Michael L.
10
Rana, Nripendra P.
10
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Institution
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Academy of Marketing
1
Published in...
All
Journal of business research : JBR
4
Australasian marketing journal
2
Journal of strategic marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
18
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
A relationship
marketing
orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
5
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
6
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
7
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
8
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
9
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
10
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
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