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~person:"Hollebeek, Linda D."
~subject:"Social Web"
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Social Web
Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
38
Konsumentenverhalten
38
Customer integration
26
Kundenintegration
26
Brand management
18
Markenführung
18
Customer engagement
13
Social web
13
Internet marketing
12
Online-Marketing
12
Dienstleistungsqualität
10
Service quality
10
Brand image
9
Markenimage
9
Customer satisfaction
7
Kundenzufriedenheit
7
USA
6
United States
6
Brand
5
Consumer engagement
5
Markenartikel
5
Stakeholder
5
Brand loyalty
4
Customer value
4
Kundenwert
4
Markentreue
4
Bibliometrics
3
Bibliometrie
3
Customer experience
3
Engagement
3
Kundenbindung
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S-D logic
3
Stakeholder engagement
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customer engagement
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13
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Hollebeek, Linda D.
Dwivedi, Yogesh Kumar
21
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Hajli, Nick
18
Harrigan, Paul
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
17
Agnihotri, Raj
16
Martínez-López, Francisco J.
16
Rita, Paulo
16
Stephen, Andrew T.
15
Pitt, Leyland F.
14
Bigné Alcañiz, J. Enrique
13
Haenlein, Michael
13
Hennig-Thurau, Thorsten
13
Kreutzer, Ralf T.
13
Schweidel, David A.
13
Füller, Johann
12
Karjaluoto, Heikki
12
Moe, Wendy W.
12
Skiera, Bernd
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Burmann, Christoph
11
Flavián Blanco, Carlos
11
Sabatini, Fabio
11
Scott, David Meerman
11
Vrontis, Demetris
11
Ahuja, Vandana
10
Bauer, Hans H.
10
Constantinides, Efthymios
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Itani, Omar S.
10
Kim, Juran
10
Kumar, Vikas
10
Mogaji, Emmanuel
10
Naraine, Michael L.
10
Rana, Nripendra P.
10
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
The handbook of communication engagement
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
13
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1
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
2
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
3
Digital content
marketing
's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
4
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
5
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
6
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
7
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
8
Marketing
in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
Saved in:
9
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
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