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~person:"Kaynak, Erdener"
~subject:"International marketing"
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International marketing
Internationales Marketing
21
Marketing
17
Entwicklungsländer
9
Marketing management
9
Marketingmanagement
9
Aufsatzsammlung
8
Consumer behaviour
6
Konsumentenverhalten
6
Developing countries
5
Exportmarketing
5
Absatz
4
Brand image
4
Brand management
4
Canada
4
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Kanada
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Lebensmittelmarkt
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Management
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Mittlerer Osten
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Schwellenländer
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Turkey
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Türkei
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Advertising
3
Entwicklung
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Middle East
3
Multinationales Unternehmen
3
Welt
3
Weltwirtschaft
3
World
3
Advertising effects
2
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2
China
2
Delphi technique
2
Delphi-Methode
2
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Article
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5
Sammelwerk
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Aufsatzsammlung
3
Conference proceedings
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English
13
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Kaynak, Erdener
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Griffith, David A.
19
Sander, Matthias
19
Ghauri, Pervez N.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Zou, Shaoming
18
Swoboda, Bernhard
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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Institution
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International Management Development Association
1
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Journal of euromarketing
2
Management international review : mir ; journal of international business
2
Asia Pacific journal of marketing and logistics
1
International business series
1
Journal of global marketing
1
Journal of international marketing and marketing research
1
Praeger scientific
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ECONIS (ZBW)
13
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1
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
2
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
3
Strategic global
marketing
: issues and trends
Kaynak, Erdener
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001707618
Saved in:
4
An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener
;
Kara, Ali
;
Apil, Ali Riza
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
Saved in:
5
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
6
Sociopolitical aspects of international
marketing
Kaynak, Erdener
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000815605
Saved in:
7
International
marketing
management
Kaynak, Erdener
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10013467305
Saved in:
8
Managing East-West business in turbulent times : proceedings
Kaynak, Erdener
(
contributor
);
Nieminen, Jarmo
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000984886
Saved in:
9
The management of international advertising : a handbook and guide for professionals
Kaynak, Erdener
-
1989
Persistent link: https://www.econbiz.de/10013543861
Saved in:
10
A cross regional comparison of export performance of firms in two Canadian regions
Kaynak, Erdener
- In:
Management international review : mir ; journal of …
32
(
1992
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10001123718
Saved in:
1
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