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~person:"Kleinaltenkamp, Michael"
~subject:"Services"
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Search: subject:"Marketing"
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Services
B-to-B-Marketing
49
Business-to-business marketing
49
Theorie
48
Theory
48
Marketing
38
Lieferantenmanagement
37
Supplier relationship management
37
Investitionsgütermarketing
34
Marketingmanagement
33
Deutschland
28
Germany
27
Beziehungsmarketing
26
Marketing management
26
Relationship marketing
26
Dienstleistung
20
Dienstleistungsmarketing
15
Direktmarketing
15
Marketing theory
15
Marketingtheorie
15
Services marketing
15
Business-to-Business-Marketing
12
Beschaffung
11
Betriebliche Wertschöpfung
11
Customer value
11
Kundenwert
11
Value creation
11
Procurement
10
Physical distribution
8
Vertrieb
8
Aufsatzsammlung
7
Beziehungsmanagement
7
Bundling strategy
7
Customer integration
7
Kundenintegration
7
Lehrbuch
7
Leistungsbündel
7
Angebotsbearbeitung
6
Consumer behaviour
6
Economics of information
6
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Kleinaltenkamp, Michael
Vargo, Stephen L.
10
Edvardsson, Bo
8
Bruhn, Manfred
7
Lusch, Robert F.
7
Corsten, Hans
6
Gustafsson, Anders
6
Jaakkola, Elina
6
Kowalkowski, Christian
6
Schaumans, Catherine
6
Verboven, Frank
6
Grönroos, Christian
5
Parida, Vinit
5
Ahlert, Dieter
4
Arzaghi, Mohammad
4
Benoit, Sabine
4
Berndt, Ernst R.
4
Davis, James C.
4
Furrer, Olivier
4
Gebauer, Heiko
4
Helkkula, Anu
4
McColl-Kennedy, Janet R.
4
Meyer, Anton
4
Reichwald, Ralf
4
Russell-Bennett, Rebekah
4
Silk, Alvin J.
4
Wincent, Joakim
4
Wirtz, Jochen
4
Witell, Lars
4
Beatson, Amanda T.
3
Hadwich, Karsten
3
Hoffmann, Antje
3
Huang, Ming-Hui
3
Kindström, Daniel
3
Kohtamäki, Marko
3
Kristensson, Per
3
Lings, Ian
3
Matuzienė, Ina
3
Ostrom, Amy L.
3
Paluch, Stefanie
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Journal of business economics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service theory and practice : JSTP
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
7
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1
Customer acceptance of tradable service contracts
Geiger, Ingmar
;
Kluckert, Manuel
;
Kleinaltenkamp, Michael
- In:
Journal of business economics : JBE
87
(
2017
)
2
,
pp. 155-183
Persistent link: https://www.econbiz.de/10011707316
Saved in:
2
Commentary essay on "blueprinting the service company - managing service processes efficiently"
Fließ, Sabine
;
Kleinaltenkamp, Michael
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 281-292
Persistent link: https://www.econbiz.de/10012257899
Saved in:
3
Einzelkundenbezogene Dienstleistungserstellung
Minculescu, Ioana
;
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 97-122)
.
2013
Persistent link: https://www.econbiz.de/10009759348
Saved in:
4
Property rights design and market process : implications for market theory,
marketing
theory, and S-D logic
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
Saved in:
5
The antecedents and consequences of humour for service : a review and directions for research
Mathies, Christine
;
Chiew, Tung Moi
;
Kleinaltenkamp, Michael
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 137-162
Persistent link: https://www.econbiz.de/10011515343
Saved in:
6
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
;
Frauendorf, Janine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
Saved in:
7
Leistungsbündel als Absatzobjekte : ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
Engelhardt, Werner Hans
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
45
(
1993
)
5
,
pp. 395-426
Persistent link: https://www.econbiz.de/10001143212
Saved in:
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