//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krafft, Manfred"
~person:"Tadajewski, Mark"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
83
Marketing theory
82
Beziehungsmarketing
51
Relationship marketing
51
Marketing
32
Consumer behaviour
30
Konsumentenverhalten
30
Marketing management
26
Marketingmanagement
26
Theorie
24
Theory
24
History of economic thought
19
Market research
19
Marktforschung
19
USA
19
United States
19
Ökonomische Ideengeschichte
19
Bibliometrics
18
Bibliometrie
18
Deutschland
18
Direktmarketing
18
Germany
18
Criticism
15
Kritik
15
Direct marketing
14
B-to-B-Marketing
12
Business-to-business marketing
12
Geschichte
12
Welt
12
World
12
Globalisierung
10
Aufsatzsammlung
9
Marketing. Distribution of products
9
Agency theory
8
Critical Management Studies
8
Critical management studies
8
Customer value
8
Distribution channel
8
Estimation
8
History
8
more ...
less ...
Online availability
All
Undetermined
44
Free
14
Type of publication
All
Article
126
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
Aufsatz im Buch
41
Book section
41
Collection of articles of several authors
25
Sammelwerk
25
Aufsatzsammlung
15
Graue Literatur
12
Non-commercial literature
12
Reprint
9
Hochschulschrift
8
Arbeitspapier
7
Thesis
7
Working Paper
7
Mehrbändiges Werk
5
Multi-volume publication
5
Lehrbuch
3
Systematic review
3
Übersichtsarbeit
3
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Case study
1
Conference paper
1
Fallstudie
1
Festschrift
1
Guidebook
1
Handbook
1
Handbuch
1
Interview
1
Konferenzbeitrag
1
Nachruf
1
Ratgeber
1
more ...
less ...
Language
All
English
149
German
59
Undetermined
11
Author
All
Krafft, Manfred
Tadajewski, Mark
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
Kaiser, Harry M.
90
more ...
less ...
Institution
All
DHL Worldwide Express GmbH <Frankfurt, Main>
1
Springer Fachmedien Wiesbaden
1
Taylor and Francis.
1
Verein Deutscher Ingenieure
1
Published in...
All
Journal of historical research in marketing
18
SAGE library in marketing
16
Marketing theory
11
Journal of marketing management : MM
10
Sage library in marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Critical marketing : issues in contemporary marketing
5
Journal of business economics : JBE
5
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
5
Historical research in marketing management
4
Kundenmanagement & Electronic Commerce
4
SAGE library of marketing
4
SpringerLink / Bücher
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Research
3
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
3
Die Betriebswirtschaft : DBW
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
History of marketing thought ; Volume 2
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Routledge companions in business, management and accounting
2
Schmalenbach business review : sbr
2
Zeitschrift für Betriebswirtschaft / Special issue
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Decision
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
European journal of marketing : EJM
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
more ...
less ...
Source
All
ECONIS (ZBW)
196
BASE
11
USB Cologne (EcoSocSci)
9
RePEc
1
Showing
1
-
10
of
217
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
3
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
4
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
7
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
8
Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext
Fredebeul-Krein, Tobias
;
Krafft, Manfred
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 317-336)
.
2020
Persistent link: https://www.econbiz.de/10012254011
Saved in:
9
Permission
marketing
and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
10
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->