Smith, Travis A.; Lin, Biing-Hwan; Huang, Chung L. - Department of Agricultural and Consumer Economics, … - 2008
attributes, market factors, and consumer characteristics, focusing on the organic attribute for 5 major fresh fruits and 5 major … fresh vegetables in the United States. The results suggest that the organic attribute commands a significant price premium … estimated organic price premiums vary from 20% above prices paid for conventional grapes to 42% for strawberries among fresh …