Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024
is understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry …. Professor Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing …. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research …