Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012
The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is … motives of organic food consumers. On this regard, the “hedonistic” motives for purchasing of organic food, that also include … organic food distributors (Brennan and Kuri 2002, Padel and Midmore 2005) than even before. The objective of this paper is to …