//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rana, Nripendra P."
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
11
Online-Marketing
11
Social web
10
Beziehungsmarketing
8
Relationship marketing
8
Brand management
6
Markenführung
6
E-commerce
5
Electronic Commerce
5
Lieferantenmanagement
5
Supplier relationship management
5
Viral marketing
5
Virales Marketing
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Emerging economies
4
Markenimage
4
Marketing
4
Schwellenländer
4
Customer satisfaction
3
Kundenzufriedenheit
3
Online retailing
3
Online-Handel
3
Social media
3
Advertising
2
Advertising effects
2
Attitude
2
B2B
2
Business ethics
2
Cognition
2
Cognitive computing
2
Confidence
2
Digital media
2
Digitale Medien
2
Digitalisierung
2
Digitization
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Rana, Nripendra P.
Dwivedi, Yogesh Kumar
21
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Hajli, Nick
18
Harrigan, Paul
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
17
Agnihotri, Raj
16
Martínez-López, Francisco J.
16
Rita, Paulo
16
Stephen, Andrew T.
15
Pitt, Leyland F.
14
Bigné Alcañiz, J. Enrique
13
Haenlein, Michael
13
Hennig-Thurau, Thorsten
13
Hollebeek, Linda D.
13
Kreutzer, Ralf T.
13
Schweidel, David A.
13
Füller, Johann
12
Karjaluoto, Heikki
12
Moe, Wendy W.
12
Skiera, Bernd
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Burmann, Christoph
11
Flavián Blanco, Carlos
11
Sabatini, Fabio
11
Scott, David Meerman
11
Vrontis, Demetris
11
Ahuja, Vandana
10
Bauer, Hans H.
10
Constantinides, Efthymios
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Itani, Omar S.
10
Kim, Juran
10
Kumar, Vikas
10
Mogaji, Emmanuel
10
Naraine, Michael L.
10
more ...
less ...
Published in...
All
Journal of retailing and consumer services
6
Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact assessment of social media usage in B2B
marketing
: a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Editorial introduction: advances in theory and practice of digital
marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
4
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
5
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
6
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
7
Social media
marketing
: comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
Metaverse in
marketing
and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
9
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
10
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->