Siebert, John W.; Schwart Jr., Robert B.; Pritchard, Mickey - In: International Food and Agribusiness Management Review 03 (2000) 04
Suiza Foods has rapidly grown to become the largest company in the U.S. fluid milk industry. This teaching case is designed to familiarize students with the challenges which confront Suiza in its quest for further growth and, in turn, high profitability. Interviews with top executives describe...