Kriege-Steffen, Astrid; Boland, Hermann; Lohscheidt, Julia - International European Forum on Innovation and System … - 2010
produced the food as well as information about his farm and family. This study explores consumer trust in organic food, the … whether or not to buy organic products. The study consists of two tasks, a quantitative and a qualitative survey. In this … decision of consumers to buy or not to buy organic food should become clear. Furthermore, the role of trust in the buying …