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~person:"Tadajewski, Mark"
~person:"Verhoef, Peter C."
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Marketingtheorie
89
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87
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63
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Tadajewski, Mark
Verhoef, Peter C.
Bruhn, Manfred
436
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389
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304
Homburg, Christian
303
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243
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119
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105
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105
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104
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102
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102
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100
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97
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96
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96
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96
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95
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94
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Journal of marketing management : MM
10
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9
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7
Journal of retailing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Critical marketing : issues in contemporary marketing
5
Historical research in marketing management
4
MSI reports : working paper series
4
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4
Foundations and trends in marketing : FTMKT
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
European Management Journal
2
European management journal
2
History of marketing thought ; Volume 2
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Rotterdam Institute for Business Economic Studies
2
Routledge companions in business, management and accounting
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
ERIM Report Series Reference
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
International journal of electronic customer relationship management : IJECRM
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Journal of international marketing
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ECONIS (ZBW)
209
BASE
11
RePEc
3
USB Cologne (EcoSocSci)
2
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
4
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
6
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Permission
marketing
and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
9
On being critically oriented in precarious times : for resistant curiosity
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 8-19
Persistent link: https://www.econbiz.de/10014305492
Saved in:
10
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
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