Jones, Donald Gordon Brian (ed.); Tadajewski, Mark (ed.) - 2016
1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric … brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North … : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D …