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~person:"Tadajewski, Mark"
~subject:"Relationship marketing"
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Relationship marketing
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Tadajewski, Mark
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
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33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
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29
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28
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27
Sheth, Jagdish N.
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Walsh, Gianfranco
27
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26
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Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
SAGE library in marketing
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ECONIS (ZBW)
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1
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
3
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship
marketing
"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
4
Managing marketplace relations
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243523
Saved in:
5
Editorial: Constituting
marketing
and customer experiences
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1243-1248
Persistent link: https://www.econbiz.de/10010219472
Saved in:
6
The foundations of relationship
marketing
: reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
Saved in:
7
Rethinking the emergence of relationship
marketing
Tadajewski, Mark
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003861843
Saved in:
8
Relationship
marketing
at Wanamaker's in the nineteenth and early twentieth centuries
Tadajewski, Mark
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003714766
Saved in:
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