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~person:"Tadajewski, Mark"
~subject:"Wirtschaftsgeschichte"
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Wirtschaftsgeschichte
Marketingtheorie
79
Marketing theory
78
Marketing
24
History of economic thought
19
Ökonomische Ideengeschichte
19
Consumer behaviour
17
Konsumentenverhalten
17
Bibliometrics
15
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15
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15
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15
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United States
14
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12
Marketing management
12
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12
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9
Marketing. Distribution of products
9
Marktforschung
9
Beziehungsmarketing
8
Critical Management Studies
8
Critical management studies
8
History
8
Relationship marketing
8
Economic history
6
B-to-B-Marketing
5
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5
History of marketing thought
5
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Tadajewski, Mark
Zaltman, Gerald
7
Sheth, Jagdish N.
6
Jones, D. G. Brian
4
Witkowski, Terrence H.
4
Baker, Brent L.
2
Coulter, Robin A.
2
Crawford, Robert
2
Dholakia, Nikhilesh
2
Dixon, Donald F.
2
Edwards, Chase J.
2
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2
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2
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Mari, Carlo
2
Patsiaouras, Georgios
2
Schwarzkopf, Stefan
2
Shaw, Eric
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Zuckerman, Mary Ellen
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Aktaş, Melike
1
Albrecht, Peter
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Alexander, Nicholas
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Journal of historical research in marketing
2
European journal of marketing : EJM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Key issues in marketing management
1
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1
Historical research in
marketing
management
Tadajewski, Mark
(
ed.
);
Jones, D. G. Brian
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
Saved in:
2
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship
marketing
"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
3
Historical research in
marketing
theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
4
Origins of
marketing
thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Saved in:
5
Interpreting Brown and Hackley (2012) : from History to the histories of
marketing
theory and practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
Saved in:
6
Relationship
marketing
at Wanamaker's in the nineteenth and early twentieth centuries
Tadajewski, Mark
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003714766
Saved in:
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