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~person:"Tadajewski, Mark"
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Marketingtheorie
79
Marketing theory
78
Marketing
24
History of economic thought
19
Ökonomische Ideengeschichte
19
Consumer behaviour
17
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17
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9
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8
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8
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8
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8
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Tadajewski, Mark
Bruhn, Manfred
436
Meffert, Heribert
389
Kotler, Philip
304
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
163
Backhaus, Klaus
159
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
146
Fritz, Wolfgang
139
Kreutzer, Ralf T.
124
Nufer, Gerd
122
Baumgarth, Carsten
119
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Melewar, T. C.
102
Vrontis, Demetris
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Keller, Kevin Lane
95
Malhotra, Naresh K.
94
Gierl, Heribert
91
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of historical research in marketing
18
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16
Marketing theory
11
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10
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9
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
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5
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4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
History of marketing thought ; Volume 2
2
Routledge companions in business, management and accounting
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European journal of marketing : EJM
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Qualitative marketing research : approaches, techniques and analysis
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Routledge Studies in the History of Marketing
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ECONIS (ZBW)
104
BASE
11
USB Cologne (EcoSocSci)
2
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51
The foundations of relationship
marketing
: reciprocity and trade relations
Tadajewski, Mark
- In:
Marketing theory
9
(
2009
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
Saved in:
52
Percival White (1887 - 1970) :
marketing
engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
53
Critical
marketing
: issues in contemporary
marketing
Tadajewski, Mark
(
ed.
);
Brownlie, Douglas T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003577816
Saved in:
54
Philosophy of
marketing
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010236934
Saved in:
55
Rethinking concepts
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242114
Saved in:
56
Alternative and multiple paradigms
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242115
Saved in:
57
General theory and the realism versus relativism debates
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242116
Saved in:
58
Historical and philosophical overview
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242117
Saved in:
59
Transforming
marketing
, consumer and society dynamics
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243521
Saved in:
60
The boundaries of
marketing
and consumer practice
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243522
Saved in:
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