Danner, Hannah; Thøgersen, John - In: International Journal of Consumer Studies 46 (2021) 3, pp. 850-869
of such online word‐of‐mouth for consumer judgement and decision‐making. The case used is organic food, which is the most … discussion on organic food by conducting a text‐mining study of reader comments (N = 63,379) from the comments section of a major … various issues to online readers and consumers. One organic food topic of high salience (animal welfare) and one of low …