Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; … - Australian Agricultural and Resource Economics Society … - 2008
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which … allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding …. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers …