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~person:"Wind, Yoram"
~type_genre:"Collection of articles of several authors"
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Market segmentation
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Wind, Yoram
Meffert, Heribert
52
Sheth, Jagdish N.
47
Bruhn, Manfred
45
Drees, Norbert
35
Pepels, Werner
31
Ahlert, Dieter
20
Homburg, Christian
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Kleinaltenkamp, Michael
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Tadajewski, Mark
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Backhaus, Klaus
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Belz, Christian
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Zerres, Michael P.
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Esch, Franz-Rudolf
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Tomczak, Torsten
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Bauer, Hans H.
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Melewar, T. C.
14
Diller, Hermann
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Schwarz, Torsten
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Zentes, Joachim
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Bieger, Thomas
12
Kotler, Philip
12
Lips, Peter
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Malhotra, Naresh K.
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Baumgarth, Carsten
11
Herrmann, Andreas
11
Hippner, Hajo
11
Kaynak, Erdener
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Töpfer, Armin
9
Wilde, Klaus D.
9
Zanger, Cornelia
9
Brem, Alexander
8
Görgmaier, Dietmar
8
Hinterhuber, Hans H.
8
Keller, Bernhard
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Kozak, Metin
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Springer, Reiner
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Stauss, Bernd
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1
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
2
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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6
The future of
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
8
Strategic
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
9
Marketing
research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
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