Tang, Shourong - In: Journal of Management and Strategy 5 (2014) 2, pp. 49-52
There are a lot of unexpected changes taking place in the online world. Viral marketing is a typical efficient network … marketing method which births at the background of the Web2.0 era. It is high concerned with its clipping and comprehensive … mainly summarizes the concept of Viral Marketing, the similarity of enterprise Viral Marketing, the negative effect and the …