Mihaela, Sudacevschi - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 1018-1022
This paper intends to analyze and to characterize activities specific to financial – banking marketing. Banking … marketing is the most important marketing tool, that allows the development of bank activity, improve the performance and … achieve its strategic objectives. Increasing the importance of marketing in banking activity is determined by the development …