Iuliana, CIOCHINA; Iuliana, CEBUC - In: Management Strategies Journal 22 (2013) Special, pp. 403-410
marketing to manage such enterprises’ performance is highly important. Successfully implementing marketing methods, optimally … using marketing techniques and instruments, understanding the objectives and assessing the outcomes are essential steps to … almost all important decisions in a company. Marketing provides information on the market, customers, competitors, suppliers …