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~source:"usbk"
~subject:"Werbung"
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Werbung
Marketing
6,923
Economics
820
Aufsatzsammlung
761
Markenpolitik
755
Management
501
Internationales Marketing
493
Marketingmanagement
464
Unternehmen
439
Strategisches Management
432
Internet
356
Deutschland
334
Lehrbuch
329
Verbraucherverhalten
301
Direktmarketing
288
Telemarketing
282
Electronic Commerce
276
Kundenmanagement
264
Kongress
254
Klein- und Mittelbetrieb
209
Einführung
201
Dienstleistung
193
Investitionsgütermarketing
181
Business-to-Business-Marketing
171
Fallstudiensammlung
170
Marketingforschung
168
Ratgeber
160
USA
152
Tourismus
147
Marktforschung
146
Kommunikationspolitik
142
Marketingstrategie
142
Wörterbuch
138
Zielgruppe
132
Beziehungsmanagement
130
Kundenbindung
129
Bank
127
Internet marketing
126
Kundenorientierung
125
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120
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163
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57
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43
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Baack, Donald
5
Clow, Kenneth E.
5
Baker, Michael John
3
Collins, Thomas L.
3
Hofe, Klaus G.
3
Mooij, Marieke K. de
3
Pepels, Werner
3
Rapp, Stan
3
Wheeler, Alina
3
Arens, William F.
2
Belch, George E.
2
Brauer, Gernot
2
Esch, Franz-Rudolf
2
Gries, Rainer
2
Griswell, J. Barry
2
Jennings, Bob
2
Jugenheimer, Donald W.
2
Kelley, Larry D.
2
Lee, Kevin
2
Levinson, Jay Conrad
2
Seda, Catherine
2
Shih, Clara Chung-wai
2
Springinsfeld, Leopold
2
Turow, Joseph
2
Weigold, Michael F.
2
Williams, Eliza
2
AILLONI-CHARAS, DAN
1
Agarwal, Narain Prashad
1
Agarwal, Sunita
1
Ahuja, Ashu
1
Alder, Harry
1
Alozie, Emmanuel C.
1
Althans, Jürgen
1
Altman, Lynn
1
Angerer, Christian
1
Anton, Tobias
1
Arens, Christian
1
Arnold, George
1
Ashby, Paul
1
Bagga, Bhoomika
1
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Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
American Marketing Association
1
BDW, Deutscher Kommunikationsverband
1
Copenhagen Symposium <1, 1989>
1
Printers' Ink Publishing Company <New York, NY>
1
Symposium Industrielle Kommunikation <1977, Darmstadt>
1
Technische Hochschule <Darmstadt>
1
Universität <Bayreuth> / Studiengang Literaturwissenschaft: Berufsbezogen
1
Universitätsbibliothek <Bayreuth>
1
Winter Educators' Conference <1985, Phoenix, Ariz.>
1
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BAW-Texte / Reihe Public Relations
3
International journal of internet marketing and advertising : IJIMA
3
Advances in international marketing : a research annual
1
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
1
DIHT
1
Düsseldorfer Schriften zum Marketing
1
Erfurter Hefte zum angewandten Marketing
1
Europäische Hochschulschriften / 5
1
Grundwissen Buchhandel - Verlage
1
HHL-Arbeitspapier
1
Handelshøjskolen i København / F
1
International library of technolgy
1
Papers on economics & evolution
1
Pragmatics & beyond : an interdisciplinary series of language studies
1
Praktische Reihe der Creativ collection
1
Praxis des Außenhandels : Sonderreihe d. Bundesstelle für Außenhandelsinformation ; PA
1
Reihe Wirtschaftswissenschaften
1
Routledge studies in international business and the world economy
1
Schriften zum Marketing
1
Schriftenreihe Unternehmungsführung im Gewerbe
1
Taschenbücher für die Wirtschaft
1
UTB
1
Wissenschaftliche Beiträge der Friedrich-Schiller-Universität Jena
1
Working paper / Jyväskylän Yliopisto Taloustietieden Tiedekunta
1
[International encyclopedia of modern hospitality and tourism management
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
4,275
USB Cologne (business full texts)
9
EconStor
9
BASE
3
RePEc
3
OLC EcoSci
2
ArchiDok
1
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1
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009694935
Saved in:
2
Ethno-
Marketing
: Werbezielgruppen in der multikulturellen Gesellschaft
Musiolik, Thomas H.
-
2010
Persistent link: https://www.econbiz.de/10004429490
Saved in:
3
Global
marketing
and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
(
contributor
)
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004941844
Saved in:
4
The art of cause
marketing
: how to use advertising to change personal behavior and public policy
Earle, Richard
-
2002
Persistent link: https://www.econbiz.de/10004742668
Saved in:
5
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004943015
Saved in:
6
Global
marketing
and advertising : understanding cultural paradoxes
Mooij, Marieke K. de
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004831890
Saved in:
7
Integrated advertising, promotion, and
marketing
communications
Clow, Kenneth E.
;
Baack, Donald
-
2012
-
5. ed., global ed.
Persistent link: https://www.econbiz.de/10009635262
Saved in:
8
Advertising and promotion : an integrated
marketing
communications perspective
Belch, George E.
;
Belch, Michael A.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009527669
Saved in:
9
How 30 great ads were made : from idea to campaign
Williams, Eliza
-
2012
Persistent link: https://www.econbiz.de/10009497813
Saved in:
10
Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan
;
Quarto-vonTivadar, John
;
Davis, Lisa T.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004918537
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