Athiyaman, Adee - In: International Journal of Social Ecology and Sustainable … 9 (2018) 4, pp. 18-44
segment its consumers so that marketing efforts can be targeted at households that will purchase and use biomass home heating …. To achieve this objective, the author classifies US households using structural characteristics (for example, year the … home was built) and function or behavioral features of the households (for example, life goals or values of the head of …