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~subject:"International marketing"
~type_genre:"Übersichtsarbeit"
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International marketing
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Leonidou, Leonidas C.
2
Müller, Stefan
2
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1
Chelst, Kenneth
1
Craig, C. S.
1
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1
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International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal für Betriebswirtschaft : management review quarterly
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Managing economic liberalisation in South Asia : directions for the 21th century
1
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1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Sciences de gestion
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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ECONIS (ZBW)
17
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1
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
Saved in:
2
Relevance versus convenience in business research : the case of country-of-origin research in
marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
Saved in:
3
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
4
Innovative Perspektiven internationalen Marketings
Heinrich, Frank
-
2006
Persistent link: https://www.econbiz.de/10014005356
Saved in:
5
The SAGE handbook of international
marketing
Kotabe, Maasaki
(
contributor
);
Kotabe, Masaaki
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003744564
Saved in:
6
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
7
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
Saved in:
8
Advances in international
marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
9
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
10
Globalization of engineering and manufacturing management functions : literature review
Chelst, Kenneth
(
contributor
)
- In:
Managing economic liberalisation in South Asia : …
,
(pp. 88-95)
.
1998
Persistent link: https://www.econbiz.de/10001535515
Saved in:
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