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~subject:"International marketing"
~type_genre:"Fallstudiensammlung"
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International marketing
Marketing
81
Marketingmanagement
40
Deutschland
38
Marketing management
36
Germany
31
Internationales Marketing
20
Management
18
Strategisches Management
18
Absatz
15
Beziehungsmarketing
15
Relationship marketing
15
USA
15
Strategic management
14
Theorie
14
Theory
14
Brand management
13
Markenführung
13
Markenpolitik
13
United States
13
Fallstudie
11
Marktforschung
11
Erfolgsfaktor
10
Welt
10
World
10
Lieferantenmanagement
9
Market research
9
Supplier relationship management
9
Success factor
8
Unternehmen
8
Brand
7
Dienstleistungsmarketing
7
Internationales Management
7
Logistik
7
Markenartikel
7
Multinationales Unternehmen
7
Schweiz
7
Services marketing
7
Transnational corporation
7
Werbung
7
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Type of publication
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Book / Working Paper
18
Type of publication (narrower categories)
All
Fallstudiensammlung
Article in journal
2,227
Aufsatz in Zeitschrift
2,227
Aufsatz im Buch
780
Book section
780
Graue Literatur
487
Non-commercial literature
487
Collection of articles of several authors
306
Sammelwerk
306
Hochschulschrift
291
Thesis
260
Lehrbuch
217
Textbook
194
Working Paper
180
Arbeitspapier
179
Bibliografie enthalten
145
Bibliography included
145
Case study
126
Fallstudie
126
Aufsatzsammlung
111
Konferenzschrift
90
Reprint
73
Conference proceedings
68
Amtsdruckschrift
59
Government document
59
Glossar enthalten
42
Glossary included
42
No longer published / No longer aquired
30
Handbook
29
Handbuch
29
Statistik
21
Guidebook
20
Ratgeber
20
Mehrbändiges Werk
18
Multi-volume publication
18
Systematic review
17
Übersichtsarbeit
17
Bibliografie
15
Conference paper
13
Konferenzbeitrag
13
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Language
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English
18
German
4
Author
All
Zentes, Joachim
4
Buzzell, Robert Dow
2
Gale, Christopher
2
Hollensen, Svend
2
Jeannet, Jean-Pierre
2
Alon, Ilan
1
Bartlett, Christopher A.
1
Borden, Neil H.
1
Borden, Neil Hopper
1
Czinkota, Michael R.
1
Hartley, Robert F.
1
Håkansson, Håkan
1
Jaffe, Eugene D.
1
Jarillo, J. C.
1
Jarillo, José C.
1
Jenster, Per V.
1
Kashani, Kamran
1
Keegan, Warren J.
1
Quelch, John A.
1
Ronkainen, Ilkka A.
1
Schenker-Wicki, Andrea
1
Schlegelmilch, Bodo B.
1
Turnbull, Peter W.
1
Valla, Jean-Paul
1
Vianelli, Donata
1
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Institution
All
IMP Group
1
Published in...
All
Gabler-Lehrbuch
2
Copenhagen studies in economics and management / A
1
Gabler Lehrbuch
1
International marketing series
1
Lehrbuch
1
The Harcourt College Publishers series in management
1
Source
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ECONIS (ZBW)
18
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Date (oldest first)
1
Global
marketing
: contemporary theory, practice, and cases
Alon, Ilan
;
Jaffe, Eugene D.
-
2013
Persistent link: https://www.econbiz.de/10009516646
Saved in:
2
Essentials of global
marketing
Hollensen, Svend
-
2012
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013481834
Saved in:
3
Marketing
mistakes and successes
Hartley, Robert F.
-
2009
-
11. ed.
Persistent link: https://www.econbiz.de/10003752238
Saved in:
4
Global
marketing
management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
5
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
6
Marketing
management : an international perspective
Kashani, Kamran
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001425910
Saved in:
7
Global
marketing
: a decision-oriented approach
Hollensen, Svend
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10013481880
Saved in:
8
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
Saved in:
9
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2004
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001921393
Saved in:
10
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
Saved in:
1
2
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