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~subject:"International marketing"
~type_genre:"Reprint"
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International marketing
Marketing theory
180
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180
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119
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118
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117
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104
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Douglas, Susan P.
4
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Cavusgil, S. Tamer
2
Jacobs, Laurence W.
2
Katsikeas, Constantine S.
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Koed Madsen, Tage
2
Kotabe, Masaaki
2
Roth, Martin S.
2
Samli, A. Coskun
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Sheth, Jagdish N.
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Solberg, Carl Arthur
2
Wills, James R.
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Yip, George S.
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Aaby, Nils-Erik
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Agarwal, James
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Andersen, Poul Henrik
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Aulakh, Preet S.
1
Bacchiocchi, Emanuele
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Brouthers, Lance Eliot
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Buckley, Peter J.
1
Cadogan, John W.
1
Chandler, David
1
Chandra, Aruna
1
Consalvo, Mia
1
Coundouriotis, George A.
1
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1
Dawar, Niraj
1
Diamantopoulos, Adamantios
1
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1
Elliott, Richard
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Evangelista, Felicitas
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Farley, John U.
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International marketing ; Vol. 1
12
International marketing ; Vol. 2
12
International marketing ; Vol. 3
8
Cross-cultural and critical perspectives on brands
7
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
Legends in marketing
2
Macromarketing - a global focus ; Vol. 4
2
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Future directions
1
Global-local consumption
1
Ideas with impact
1
International entrepreneurship
1
International management of research and development
1
Macromarketing - a global focus ; Vol. 2
1
Measuring and managing brands
1
Michael Porter ; Vol. 4
1
Routledge library editions / International business
1
Sage library in business and management
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The development of critical perspectives in marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
73
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1
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73
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date (oldest first)
1
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
2
The Internet and international
marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
3
Integrating e-commerce into existing export
marketing
theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
Saved in:
4
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
5
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
6
International direct
marketing
strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
7
Relationships among organisational characteristics,
marketing
strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
8
Standardization of international
marketing
strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
9
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
10
Guidelines for developing international
marketing
strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
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