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~subject:"Internet marketing"
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Search: subject:"purchase intent"
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Internet marketing
Consumer behaviour
39
Konsumentenverhalten
39
purchase intent
26
Purchase intent
19
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Emotion
6
Online-Marketing
6
Advertising
5
Beziehungsmarketing
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Werbung
5
Advertising effects
4
Customer satisfaction
4
Kundenzufriedenheit
4
Purchase delay
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Attitudes
3
Brand
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Data protection
3
Datenschutz
3
Dienstleistungsqualität
3
Einzelhandel
3
Markenartikel
3
Purchase Intent
3
Retail trade
3
Service quality
3
Social Web
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English
6
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Feit, Elea McDonnell
2
Ang, Lawrence
1
Brubaker, Pamela K.
1
Dotson, Jeffrey P.
1
Fan, Ruixue Rachel
1
Hadjikhani, Annoch Isa
1
Haigh, Michel M.
1
Han, Jung Ah
1
Jensen, Ricard W.
1
Limbu, Yam B.
1
Lindh, Cecilia
1
Melén Hånell, Sara
1
Nordman, Emilia Rovira
1
Oldham, Jeffrey D.
1
Safari, Aswo
1
Singh, Camille
1
Srinivasan, Shuba
1
Whiteside, Erin
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Yeh, Yi-Hsin
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Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
6
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1
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
2
Can negative buzz increase awareness and
purchase
intent
?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
3
Digitalization and international online sales : antecedents of
purchase
intent
Lindh, Cecilia
;
Nordman, Emilia Rovira
;
Melén Hånell, Sara
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10012259396
Saved in:
4
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
5
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
6
Facebook : examining the information presented and its impact on stakeholders
Haigh, Michel M.
;
Brubaker, Pamela K.
;
Whiteside, Erin
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009711783
Saved in:
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