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Search: subject:"Theorie"
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Konsumentenverhalten
Theorie
1,111
Theory
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264
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180
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50
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50
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48
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48
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47
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47
Theorie der Unternehmung
45
Theory of the firm
45
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43
Innovationsmanagement
43
Wirtschaftstheorie
43
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42
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41
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Tadajewski, Mark
4
Dobscha, Susan
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Belk, Russell W.
2
Foxall, Gordon R.
2
Aaker, Jennifer
1
Adler, Daniel
1
Agarwal, James
1
Ainscough, Thomas
1
Albanese, Paul J.
1
Bargh, John A.
1
Bourlakis, Michael
1
Brasel, S. Adam
1
Bucklin, Louis P.
1
Chen, Haipeng
1
Devinney, Timothy Michael
1
Dixon, Donald F.
1
Eckhardt, Giana
1
Elliott, Richard
1
Felice, William F.
1
Fournier, Susan
1
Fox, Helen
1
Gudigantala, Naveen
1
Holbrook, Morris B.
1
Hyman, Michael R.
1
Jones, Donald R.
1
Kline, Stephen
1
Kukar-Kinney, Monika
1
Leiss, William
1
Leonard, Clare
1
Loewenstein, George F.
1
Mabry, Linda
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Monroe, Kent B.
1
Ng, Sharon
1
O'Shaughnessy, John
1
Papagiannidis, S.
1
Peterson, Mark A.
1
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The impact of theory on representations of the consumer and the marketing organisation
7
Cross-cultural and critical perspectives on brands
3
Theoretical and empirical perspectives in critical marketing studies
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Business ethics and strategy ; Vol. 2
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Evaluating research and the question of criteriology
1
Exotic preferences : behavioral economics and human motivation
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
Qualitative marketing research : approaches, techniques and analysis
1
SAGE library in marketing
1
Sage library in marketing
1
Strategic information systems ; Vol. 3
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The nature and scope of marketing research
1
Transforming e-business practices and applications : emerging technologies and concepts
1
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ECONIS (ZBW)
34
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1
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
2
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
3
International human rights and consumer quality of life : an ethical perspective
Hill, Ronald Paul
;
Felice, William F.
;
Ainscough, Thomas
-
2009
Persistent link: https://www.econbiz.de/10003876298
Saved in:
4
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
5
Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul
-
2007
Persistent link: https://www.econbiz.de/10003925216
Saved in:
6
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
7
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
10
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
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