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~subject:"Markenführung"
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Subject
All
Markenführung
Marketing
29,095
Consumer behaviour
27,050
Konsumentenverhalten
27,043
Relationship marketing
24,961
Beziehungsmarketing
24,896
Theorie
17,287
Theory
17,266
Lieferantenmanagement
17,180
Supplier relationship management
17,179
Brand management
16,796
Marketingmanagement
16,748
Marketing management
16,008
Deutschland
13,052
Online-Marketing
12,718
Internet marketing
12,499
Germany
12,221
Social Web
8,976
Social web
8,968
Markenimage
8,616
Brand image
8,455
USA
7,698
United States
7,503
Customer satisfaction
7,209
Kundenzufriedenheit
7,195
Marktforschung
6,977
Supply chain
6,535
Lieferkette
6,532
Market research
6,500
Electronic Commerce
6,245
Markenartikel
6,033
Brand
5,987
Internationales Marketing
5,765
Service quality
5,689
Dienstleistungsqualität
5,673
E-commerce
5,644
Produktdifferenzierung
5,616
Product differentiation
5,522
International marketing
5,099
Vertriebsweg
4,805
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Online availability
All
Undetermined
6,587
Free
2,235
Type of publication
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Article
12,373
Book / Working Paper
4,417
Journal
28
Type of publication (narrower categories)
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Article in journal
9,970
Aufsatz in Zeitschrift
9,970
Aufsatz im Buch
2,357
Book section
2,357
Hochschulschrift
622
Graue Literatur
489
Non-commercial literature
489
Thesis
442
Case study
437
Fallstudie
437
Collection of articles of several authors
378
Sammelwerk
378
Working Paper
300
Arbeitspapier
299
Aufsatzsammlung
248
Conference paper
114
Konferenzbeitrag
114
Reprint
104
Konferenzschrift
84
Ratgeber
84
Guidebook
80
Lehrbuch
80
Textbook
68
Conference proceedings
54
Handbook
36
Handbuch
36
Bibliografie enthalten
32
Bibliography included
32
Interview
27
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
Festschrift
7
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English
14,100
German
2,680
French
29
Italian
13
Polish
12
Russian
11
Spanish
4
Swedish
3
Undetermined
3
Serbian
2
Valencian
1
Kazakh
1
Dutch
1
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Author
All
Burmann, Christoph
117
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Meffert, Heribert
44
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bruhn, Manfred
39
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Christodoulides, George
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Langner, Tobias
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Han, Heesup
23
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Institution
All
Springer Fachmedien Wiesbaden
93
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Helmut-Schmidt-Universität
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Markenverband
2
Marketinginstitut für Textilwirtschaft
2
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
New Business Verlag GmbH & Co. KG
2
Palgrave Macmillan <Firma>
2
Redline Verlag
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
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Published in...
All
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
16,802
EconStor
8
USB Cologne (EcoSocSci)
4
RePEc
3
BASE
1
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Date (oldest first)
16801
Retailing strategies for generic brand grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
16802
Trademarks in developing countries
Vida, Alexander
-
1981
Persistent link: https://www.econbiz.de/10000607460
Saved in:
16803
Markenartikel : das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl.
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10000350146
Saved in:
16804
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
16805
Inshore fishes of California
Baxter, John L.
-
1960
Persistent link: https://www.econbiz.de/10000312976
Saved in:
16806
Trademarks and brand management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
16807
Brands, trademarks and good will : The story of the Quaker Oats Company
Marquette, Arthur F.
-
1967
Persistent link: https://www.econbiz.de/10000558679
Saved in:
16808
Brand policy determination
Cook, Victor J.
;
Schutte, Thomas F.
-
1967
Persistent link: https://www.econbiz.de/10000577841
Saved in:
16809
Brand of the Tartan : the 3M story
Huck, Virginia
-
1955
Persistent link: https://www.econbiz.de/10000582586
Saved in:
16810
President Brand and his times
Barlow, Trafford B.
-
1972
Persistent link: https://www.econbiz.de/10001879308
Saved in:
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