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~subject:"Marketing theory"
~type_genre:"Reprint"
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Marketing theory
Theorie
1,111
Theory
1,110
USA
273
United States
264
Welt
213
World
213
Marketingtheorie
180
Strategic management
87
Strategisches Management
87
History of economic thought
83
Ökonomische Ideengeschichte
83
Institutional economics
69
Institutionenökonomik
69
Economics
65
Wirtschaftswissenschaft
65
Globalisierung
59
Globalization
56
Agency theory
53
Prinzipal-Agent-Theorie
53
Entrepreneurship
52
Entrepreneurship approach
52
Innovation
51
Corporate Governance
50
Corporate governance
50
Portfolio selection
50
Portfolio-Management
50
Ethics
48
Ethik
48
Multinationales Unternehmen
47
Transnational corporation
47
Theorie der Unternehmung
45
Theory of the firm
45
Innovation management
43
Innovationsmanagement
43
Wirtschaftstheorie
43
Technischer Fortschritt
42
Business ethics
41
Unternehmensethik
41
Economists
40
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Article
169
Book / Working Paper
11
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Reprint
Article in journal
1,212
Aufsatz in Zeitschrift
1,212
Aufsatz im Buch
558
Book section
558
Collection of articles of several authors
201
Sammelwerk
201
Graue Literatur
186
Non-commercial literature
186
Hochschulschrift
182
Lehrbuch
175
Textbook
162
Thesis
153
Arbeitspapier
116
Working Paper
116
Konferenzschrift
81
Aufsatzsammlung
74
Bibliografie enthalten
66
Bibliography included
66
Conference proceedings
55
Glossar enthalten
40
Glossary included
40
Festschrift
38
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Mehrbändiges Werk
18
Multi-volume publication
18
Handbook
17
Handbuch
17
Conference paper
9
Einführung
9
Konferenzbeitrag
9
Bibliografie
8
Systematic review
8
Ãœbersichtsarbeit
8
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English
180
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
HÃ¥kansson, HÃ¥kan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
2
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Published in...
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
180
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
2
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
3
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
4
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
5
Marketing, strategic planning and the theory of the firm
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003611331
Saved in:
6
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
7
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
8
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
9
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
10
Origins of the institutional approach in marketing
Jones, D. G. Brian
;
Monieson, David D.
-
2008
Persistent link: https://www.econbiz.de/10003644177
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