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~subject:"Marketingtheorie"
~type_genre:"Reprint"
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Marketingtheorie
Theorie
1,111
Theory
1,110
USA
298
United States
290
Welt
215
World
215
Marketing theory
180
Strategic management
102
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84
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50
Portfolio-Management
50
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48
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Fallstudie
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
2
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
180
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Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.
;
McDonagh, Pierre
;
Prothero, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003876820
Saved in:
2
Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William
;
McDonagh, Pierre
;
Prothero, Andrea
-
2008
Persistent link: https://www.econbiz.de/10003611049
Saved in:
3
Beyond the one-dimensional marketing manager : the discourse of
theory
, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
4
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
5
The uses of marketing
theory
: constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
6
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
7
A prospectus for
theory
construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
8
Objectivity in marketing
theory
and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
9
Societal marketing and morality
Crane, Andrew
;
Desmond, John
-
2009
Persistent link: https://www.econbiz.de/10003832347
Saved in:
10
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
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