Frost, Raymond; Fox, Alexa K.; Daugherty, Terry M. - 2023 - Ninth edition
"eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice … and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making … it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a …