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~subject:"Online-Marketing"
~type_genre:"Reprint"
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Evolving and emerging issues in marketing strategy
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Advances in service network analysis
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International marketing ; Vol. 3
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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1
Integrated
marketing
communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
2
Unintended consequences in the evolution of affiliate
marketing
networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
3
The Internet and international
marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
4
Introducing E-MARKPLAN : a practical methodology to plan e-
marketing
activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
5
Is e-
marketing
coming of age? : an examination of the penetration of e-
marketing
and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
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