//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Marketing
29,095
Consumer behaviour
27,050
Konsumentenverhalten
27,043
Relationship marketing
24,961
Beziehungsmarketing
24,896
Theorie
17,287
Theory
17,266
Lieferantenmanagement
17,180
Supplier relationship management
17,179
Markenführung
16,818
Brand management
16,796
Marketingmanagement
16,748
Marketing management
16,008
Deutschland
13,052
Online-Marketing
12,718
Internet marketing
12,499
Germany
12,221
Social web
8,968
Markenimage
8,616
Brand image
8,455
USA
7,698
United States
7,503
Customer satisfaction
7,209
Kundenzufriedenheit
7,195
Marktforschung
6,977
Supply chain
6,535
Lieferkette
6,532
Market research
6,500
Electronic Commerce
6,245
Markenartikel
6,033
Brand
5,987
Internationales Marketing
5,765
Service quality
5,689
Dienstleistungsqualität
5,673
E-commerce
5,644
Produktdifferenzierung
5,616
Product differentiation
5,522
International marketing
5,099
Vertriebsweg
4,805
more ...
less ...
Online availability
All
Undetermined
4,452
Free
1,455
Type of publication
All
Article
7,041
Book / Working Paper
1,929
Journal
6
Type of publication (narrower categories)
All
Article in journal
6,053
Aufsatz in Zeitschrift
6,053
Aufsatz im Buch
1,001
Book section
1,001
Graue Literatur
224
Non-commercial literature
224
Collection of articles of several authors
163
Sammelwerk
163
Hochschulschrift
155
Working Paper
154
Arbeitspapier
151
Case study
139
Fallstudie
139
Aufsatzsammlung
109
Ratgeber
85
Thesis
83
Guidebook
80
Conference paper
70
Konferenzbeitrag
70
Konferenzschrift
43
Lehrbuch
28
Textbook
20
Collection of articles written by one author
19
Sammlung
19
Conference proceedings
13
Handbook
11
Handbuch
11
Glossar enthalten
8
Glossary included
8
Amtsdruckschrift
6
Government document
6
Interview
4
Festschrift
3
Reprint
3
Article
2
Einführung
2
Elektronischer Datenträger
2
Mikroform
2
Research Report
2
Systematic review
2
more ...
less ...
Language
All
English
8,200
German
780
Polish
4
French
3
Spanish
3
Author
All
Dwivedi, Yogesh Kumar
21
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Hajli, Nick
18
Harrigan, Paul
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
17
Agnihotri, Raj
16
Martínez-López, Francisco J.
16
Rita, Paulo
16
Stephen, Andrew T.
15
Pitt, Leyland F.
14
Bigné Alcañiz, J. Enrique
13
Haenlein, Michael
13
Hennig-Thurau, Thorsten
13
Hollebeek, Linda D.
13
Kreutzer, Ralf T.
13
Schweidel, David A.
13
Füller, Johann
12
Karjaluoto, Heikki
12
Moe, Wendy W.
12
Skiera, Bernd
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Burmann, Christoph
11
Flavián Blanco, Carlos
11
Sabatini, Fabio
11
Scott, David Meerman
11
Vrontis, Demetris
11
Ahuja, Vandana
10
Bauer, Hans H.
10
Constantinides, Efthymios
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Itani, Omar S.
10
Kim, Juran
10
Kumar, Vikas
10
Mogaji, Emmanuel
10
Naraine, Michael L.
10
Rana, Nripendra P.
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
41
IGI Global
14
American Marketing Association
8
National Bureau of Economic Research
5
Nomos Verlagsgesellschaft
5
Springer Gabler <Firma>
5
Books on Demand GmbH <Norderstedt>
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Friedrich-Schiller-Universität Jena
3
Information Resources Management Association
3
MITP Verlags-GmbH & Co. KG
3
Springer-Verlag GmbH
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Redline Verlag
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Arbeitsgemeinschaft für Marketing
1
Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
1
DGT Jahrestagung <19., 2015, Kempten>
1
De Gruyter Oldenbourg
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
306
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
135
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Technological forecasting & social change : an international journal
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Journal of marketing communications
75
Tourism management : research, policies, practice
75
International journal of advertising : the review of marketing communications
69
SpringerLink / Bücher
67
The journal of product & brand management
66
Business horizons
64
Journal of promotion management : innovations in planning and applied research
63
Information systems research : ISR
61
International journal of hospitality management
60
The journal of brand management : an international journal
59
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Journal of marketing management : MM
49
Springer eBook Collection
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of marketing
45
Journal of travel and tourism marketing
45
Psychology & marketing
45
Journal of electronic commerce research : JECR
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Electronic commerce research
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of strategic marketing
41
International journal of business information systems : IJBIS
40
Marketing intelligence & planning
40
Journal of hospitality marketing & management
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of contemporary hospitality management
38
Journal of advertising research
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
more ...
less ...
Source
All
ECONIS (ZBW)
8,968
EconStor
7
OLC EcoSci
1
Showing
8,951
-
8,960
of
8,976
Sort
Relevance
Date (newest first)
Date (oldest first)
8951
Der FC St. Pauli von 1910 e.V. : von der Fankurve ins Web 2.0
Wegmann, Thomas
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 123-133)
.
2008
Persistent link: https://www.econbiz.de/10003709963
Saved in:
8952
It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook
;
Choi, Jiho
;
Qualls, William J.
;
Han, Kyesook
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 409-431
Persistent link: https://www.econbiz.de/10003710355
Saved in:
8953
Das Web als Fenster zum Kunden : neue Regeln für neue Insights
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003781209
Saved in:
8954
Social Network Analysis : Erkenntnisse für die Markenpositionierung im Web
Rudolph, Thomas
;
Emrich, Oliver
;
Nagengast, Liane
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003781211
Saved in:
8955
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
8956
Join the research : participant-led open-ended questions
Verhaeghe, Annelies
;
De Ruyck, Tom
;
Schillewaert, Niels
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
Saved in:
8957
Online research communities : a user guide
Comley, Pete
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 679-694
Persistent link: https://www.econbiz.de/10003765012
Saved in:
8958
Markenmanagement im Web 2.0 und Web 3D am Beispiel von Mercedes-Benz
Göttgens, Olaf
;
Dörrenbacher, Sven
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 211-229)
.
2008
Persistent link: https://www.econbiz.de/10003652477
Saved in:
8959
Brand community members as a source of innovation
Füller, Johann
;
Matzler, Kurt
;
Eschle, Melanie
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 608-619
Persistent link: https://www.econbiz.de/10003761048
Saved in:
8960
Weblogs als Herausforderung für das Customer Care
Stauss, Bernd
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 251-266)
.
2008
Persistent link: https://www.econbiz.de/10003762159
Saved in:
First
Prev
889
890
891
892
893
894
895
896
897
898
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->