Kusumawati, Andriani; Rahayu, Karisma Sri; Putra, … - In: Cogent business & management 9 (2022) 1, pp. 1-12
This study aims to clarify the strategies implemented by the government in managing city branding and city image on … results show that city image has the most dominant influence on intention to visit and then to visit. Therefore, city branding … must be appropriately implemented to increase intention and visit to form a positive city image. Intention to visit has …