Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing 8 (2022) 2, pp. 16-24
Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in … consumer behaviour, as well as making it possible to understand from the consumers' side, which characteristics are part of …