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Meffert, Heribert
52
Sheth, Jagdish N.
47
Bruhn, Manfred
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Drees, Norbert
35
Pepels, Werner
31
Ahlert, Dieter
20
Homburg, Christian
20
Kleinaltenkamp, Michael
19
Tadajewski, Mark
18
Pechlaner, Harald
17
Backhaus, Klaus
16
Belz, Christian
16
Zerres, Michael P.
16
Esch, Franz-Rudolf
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Tomczak, Torsten
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14
Melewar, T. C.
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Diller, Hermann
13
Schwarz, Torsten
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Bieger, Thomas
12
Kotler, Philip
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Lips, Peter
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Malhotra, Naresh K.
12
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Kaynak, Erdener
10
Töpfer, Armin
9
Wilde, Klaus D.
9
Wind, Yoram
9
Zanger, Cornelia
9
Balmer, John M. T.
8
Brem, Alexander
8
Görgmaier, Dietmar
8
Hinterhuber, Hans H.
8
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8
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79
American Marketing Association
43
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28
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Information Resources Management Association
17
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
17
Deutscher Dialogmarketing Verband
11
Erich-Schmidt-Verlag <Berlin>
10
Fördergesellschaft Marketing an der Universität Augsburg
10
Springer-Verlag GmbH
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
9
DePaul University / College of Commerce
8
European Association of Agricultural Economists
8
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7
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Harvard Graduate School of Business Administration
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Nomos Verlagsgesellschaft
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Springer International Publishing
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Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
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Bundesverband Materialwirtschaft, Einkauf und Logistik
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Deutsche Gesellschaft für Tourismuswissenschaft
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5
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Institute of Marketing and Management <Delhi>
5
Rostovskij gosudarstvennyj ėkonomičeskij universitet RINCh
5
Uniwersytet Ekonomiczny w Katowicach
5
Athens Institute for Education and Research
4
Berufsverband Deutscher Markt- und Sozialforscher
4
Bundesvereinigung City- und Stadtmarketing Deutschland
4
Deutsche Gesellschaft für Logistik
4
Deutsches Seminar für Fremdenverkehr Berlin
4
European Operations Management Association
4
FOM-Hochschule für Oekonomie & Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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4
Gesellschaft für Innovatives Marketing
4
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Premier reference source
76
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of business research : JBR
57
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
53
Legends in marketing
40
Journal of marketing management : MM
37
Erfurter Hefte zum angewandten Marketing
35
Research
33
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
32
SAGE library in marketing
31
The journal of brand management : an international journal
27
Journal of purchasing and supply management
22
Zeszyty naukowe
20
Edward Elgar E-Book Archive
19
The journal of business & industrial marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Interdisciplinary management research XVI ; 1
16
International marketing review
16
Advances in international marketing
15
European journal of marketing : EJM
15
Marketing letters : a journal of research in marketing
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
International journal of technology marketing : IJTMkt
13
Journal of the Academy of Marketing Science
13
Marketingforschung aktuell
13
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
13
Wissenschaft & Praxis
13
Critical explorations
12
Europäische Kulturen in der Wirtschaftskommunikation
12
Psychology & marketing
12
Schriften zu Tourismus und Freizeit
12
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
11
Marketing intelligence & planning
11
Acta Universitatis Lodziensis / Folia oeconomica
10
Australasian marketing journal
10
Designing and communicating experience
10
Developments in marketing science: proceedings of the Academy of Marketing Science
10
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ECONIS (ZBW)
5,124
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
3
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
4
Influencer
marketing
as an effective
marketing
tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
5
The change of
marketing
strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
The
marketing
agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
Saved in:
9
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
10
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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