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9
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51
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
52
Digital
marketing
and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
Saved in:
53
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
54
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
55
Social media
marketing
; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
56
Social media
marketing
; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
57
Driving customer appeal through the use of emotional branding
Garg, Ruchi
(
ed.
);
Chhikara, Ritu
(
ed.
); …
-
2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://www.econbiz.de/10011672050
Saved in:
58
Tourism destination management
Rodríguez-Díaz, Manuel
(
ed.
); …
-
2019
management, planning, and
marketing
of destinations, with special attention to the tourism supply chain, communication, and …
Persistent link: https://www.econbiz.de/10012117971
Saved in:
59
Destination London : the expansion of the visitor economy
Smith, Andrew
(
ed.
);
Graham, Anne
(
ed.
)
-
2019
London is one of the world's most popular destinations and visitors contribute approximately £14.9 billion of expenditure to the city every year. Its tourism and events sectors are growing and over the last few years London has received more visitors than ever before. However, detailed accounts...
Persistent link: https://www.econbiz.de/10012164184
Saved in:
60
Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel
(
ed.
);
Yilmaz, Recep
(
ed.
)
-
2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.
Persistent link: https://www.econbiz.de/10010532153
Saved in:
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