Kareklas, Ioannis (ed., preface); … - 2017
Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing … disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic … organic food labels -- Chapter 7 : Catching and keeping consumers' attention -- Chapter 8 : Introduction to global markets and …