//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Conference paper"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
913
Marketingmanagement
700
Theorie
676
Theory
675
Marketing management
652
Deutschland
359
Germany
357
Consumer behaviour
280
Konsumentenverhalten
280
Marktforschung
267
Market research
263
Relationship marketing
260
Beziehungsmarketing
259
Internationales Marketing
216
International marketing
207
Online-Marketing
192
Betriebswirtschaftslehre
182
Brand management
182
Markenführung
182
Internet marketing
178
Marketingtheorie
175
Lieferantenmanagement
174
Supplier relationship management
174
Business economics
173
Marketing theory
171
USA
166
United States
163
Strategisches Management
156
Management
123
Electronic Commerce
99
Social Web
90
Social web
90
Strategic management
90
E-commerce
88
Lieferkette
86
Supply chain
86
Tourism marketing
71
Tourismusmarketing
71
Werbung
70
Vertrieb
66
more ...
less ...
Online availability
All
Undetermined
464
Free
135
Type of publication
All
Book / Working Paper
1,963
Article
612
Journal
3
Type of publication (narrower categories)
All
Conference paper
Textbook
Article in journal
67,063
Aufsatz in Zeitschrift
67,063
Aufsatz im Buch
18,740
Book section
18,740
Graue Literatur
10,569
Non-commercial literature
10,569
Hochschulschrift
8,197
Thesis
7,004
Working Paper
6,839
Arbeitspapier
6,609
Collection of articles of several authors
4,449
Sammelwerk
4,449
Case study
2,917
Fallstudie
2,917
Aufsatzsammlung
2,531
Lehrbuch
2,258
Bibliografie enthalten
1,816
Bibliography included
1,816
Konferenzschrift
1,586
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
895
Konferenzbeitrag
683
Reprint
652
Handbook
524
Handbuch
524
Article
464
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
352
Government document
352
Glossar enthalten
322
Glossary included
322
Congress Report
304
Bibliographie
230
Festschrift
220
Mehrbändiges Werk
188
more ...
less ...
Language
All
English
1,606
German
962
French
7
Italian
5
Russian
2
Polish
1
Romanian
1
Spanish
1
more ...
less ...
Author
All
Kotler, Philip
57
Bruhn, Manfred
47
Pepels, Werner
31
Kuß, Alfred
29
Meffert, Heribert
27
Armstrong, Gary
26
Kerin, Roger A.
20
Unger, Fritz
20
Hair, Joseph F.
19
Schneider, Willy
18
Homburg, Christian
17
Keller, Kevin Lane
17
Esch, Franz-Rudolf
16
Hartley, Steven W.
16
Peter, Jerome Paul
16
Kreutzer, Ralf T.
15
McDaniel, Carl D.
15
Berndt, Ralph
14
Czinkota, Michael R.
14
Keegan, Warren J.
14
Marshall, Greg W.
14
Perreault, William D.
14
Backhaus, Klaus
13
Donnelly, James H.
13
Kleinaltenkamp, Michael
13
McCarthy, Edmund Jerome
13
Ronkainen, Ilkka A.
13
Tomczak, Torsten
13
Winkelmann, Peter
13
Weis, Hans Christian
12
Cateora, Philip R.
11
Fill, Chris
11
Solomon, Michael R.
11
Aaker, David A.
10
Baines, Paul
10
Blythe, Jim
10
Burmann, Christoph
10
Fantapié Altobelli, Claudia
10
Ferrell, Odies C.
10
Huber, Frank
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
60
Uni-Taschenbücher GmbH
14
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
W. Kohlhammer GmbH
9
Books on Demand GmbH <Norderstedt>
7
Duncker & Humblot
7
UVK Verlagsgesellschaft mbH
6
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
Universität Wien / Lehrstuhl für Marketing
5
Springer Gabler <Firma>
4
Wiley-VCH
4
NWB Verlag
3
Palgrave Macmillan <Firma>
3
American Marketing Association
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Marketing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haupt Verlag
2
Pearson Studium
2
Russell Sage Foundation
2
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
2
Academia de Studii Economice <Bukarest> / Catedra de Relaţii Economice Internaţionale
1
Access Marketing Management e.V.
1
Appraisal Institute <Chicago, Ill.>
1
Bramann - Verlag und Beratung
1
City and Guilds of London Institute
1
Cornelsen Scriptor
1
DVV Media Group GmbH
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Dialogmarketing Verband
1
Deutscher Direktmarketing-Verband
1
Eugen-Ulmer-Verlag
1
Forum Berufsbildung
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Gesellschaft für Innovatives Marketing
1
Hogrefe Verlag
1
Holzmann Medien GmbH & Co. KG
1
IMP Group
1
more ...
less ...
Published in...
All
Lehrbuch
141
McGraw-Hill/Irwin series in marketing
25
Always learning
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
23
Kohlhammer Edition Marketing
22
Gabler-Lehrbuch
21
Journal of purchasing and supply management
20
Springer-Lehrbuch
19
Modernes Marketing für Studium und Praxis
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Interdisciplinary management research XVI ; 1
16
Journal of business research : JBR
16
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
14
Meffert-Marketing-Edition
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of marketing management : MM
13
Kohlhammer-Edition Marketing
13
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
13
Marketing letters : a journal of research in marketing
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Managementwissen für Studium und Praxis
11
UTB für Wissenschaft / Uni-Taschenbücher
11
Designing and communicating experience
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
10
The international review of retail, distribution and consumer research
10
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
9
Grundwissen der Ökonomik / Betriebswirtschaftslehre
9
UTB / Betriebswirtschaftslehre
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Conference proceedings trends in business communication 2016
7
International journal of production economics
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
Business horizons
6
more ...
less ...
Source
All
ECONIS (ZBW)
2,578
Showing
1
-
10
of
2,578
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital
marketing
strategy
Dolbec, Pierre-Yann
-
2021
Persistent link: https://www.econbiz.de/10014245879
Saved in:
2
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
3
Marketing
: eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
4
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
5
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
6
Influencer
marketing
as an effective
marketing
tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
7
The change of
marketing
strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
8
The
marketing
agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
9
Marketing
für Dummies
McMurtry, Jeanette
-
2024
-
6. überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014323580
Saved in:
10
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->