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~type_genre:"Congress Report"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Marketing"
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Marketing
210
Consumer behaviour
191
Konsumentenverhalten
191
Relationship marketing
133
Beziehungsmarketing
132
Brand management
114
Markenführung
114
Internet marketing
105
Lieferantenmanagement
105
Online-Marketing
105
Supplier relationship management
105
Social Web
70
Social web
70
Lieferkette
68
Supply chain
68
Marketing management
62
Marketingmanagement
62
Brand image
54
Markenimage
54
Brand
53
Einzelhandel
52
Retail trade
52
Electronic Commerce
51
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50
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50
Kundenzufriedenheit
50
Markenartikel
49
Online retailing
41
Online-Handel
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39
Theory
39
Tourism marketing
38
Tourismusmarketing
38
Tourism
35
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34
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Vertriebsweg
33
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31
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915
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67,064
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67,064
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18,742
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18,742
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10,569
Non-commercial literature
10,569
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8,198
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7,004
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6,839
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6,609
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4,449
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4,449
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2,917
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2,917
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2,531
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2,258
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1,895
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1,816
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1,816
Konferenzschrift
1,586
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1,283
Ratgeber
996
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915
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895
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683
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652
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524
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524
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464
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372
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352
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Gyulavári, Tamás
10
Irwin, Scott H.
9
Garcia, Philip
7
Horváth, Dóra
7
Johnson Morgan, Melissa
7
Ali, Yunus
6
Fletcher, Richard
6
Layton, Roger A.
6
Sharma, Neeru
6
Summers, Jane
6
Alleman, James H.
5
Beatson, Amanda T.
5
Erdelyi, Peter
5
Good, Darrel L.
5
Gáti, Mirkó
5
Lings, Ian
5
M. S. Mahrinasari
5
Mitev, Ariel Zoltán
5
van Dessel, Maria
5
Bridson, Kerrie
4
Budnarowska, Corinna
4
Csordás, Tamás
4
Dahlgran, Roger A.
4
Deans, Kenneth R.
4
Gnoth, Juergen
4
Hanf, Jon
4
Mathews, Shane W.
4
Neulinger, Ágnes
4
Pandjaitan, Dorothy Haratua Rouly
4
Pike, Steven D.
4
Sanders, Dwight R.
4
Spanjaard, Daniela
4
Steffens, Paul R.
4
Thyne, Maree
4
Woodside, Frances M.
4
Anders, Sven
3
Bianchi, Constanza
3
Brown, Les
3
Chikweche, Tendai
3
Choi, Seung-chan
3
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University of Western Sydney
23
College of Law and Business
8
School of Marketing and International Business
8
College of Business
6
Centre for Industry and Innovation Studies
3
School of Marketing
3
University of Newcastle
3
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
2
Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
2
Academy of Marketing Conference 3-6 Jul. 2006 London, U.K.
1
Australia-New Zealand International Business Academy. Conference 5-6 Nov. 2004 Canberra, A.C.T.
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 29 Nov.-1 Dec. 2004 Wellington, N.Z.
1
Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld.
1
College of Arts
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Georgia State University
1
IMP Group
1
IMP Project Group. Conference 22nd 7-9 Sep. 2006 Milan, Italy
1
International Business Research Conference 7th 3-6 Dec. 2007 Sydney, N.S.W.
1
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
1
International Manufacturers Leaders Forum 23-26 Oct. 2006 Taipei, Taiwan
1
La Trobe University
1
School of Communication Arts
1
Universiteit Twente
1
University of Queensland
1
University of South Australia
1
University of Sydney
1
University of Western Australia
1
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Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of purchasing and supply management
20
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Interdisciplinary management research XVI ; 1
16
Journal of business research : JBR
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of marketing management : MM
13
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
13
Marketing letters : a journal of research in marketing
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Designing and communicating experience
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
10
The international review of retail, distribution and consumer research
10
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
7
Conference proceedings trends in business communication 2016
7
International journal of production economics
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
Business horizons
6
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
6
Ethics, social responsibility and sustainability in marketing
6
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
The TQM journal : the international review of organizational improvement
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
5
International journal of quality and service sciences
5
International journal of retail & distribution management
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
South Asian journal of management : SAJM
5
The journal of brand management : an international journal
5
Werbung für alle Sinne : multimodale Kommunikationsstrategien
5
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
4
International journal of economics and financial issues : IJEFI
4
International journal of logistics : research and applications
4
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ECONIS (ZBW)
683
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304
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
3
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
4
Influencer
marketing
as an effective
marketing
tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
5
The change of
marketing
strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
The
marketing
agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Service-dominant logic : the road map to value co-creation in place
marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
Saved in:
9
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
10
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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