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Product Allocation of Generic Advertising Funds: A Sales Maximization Approach with an Application to Milk and Cheese in New York City
Kinnucan, Henry W.
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1986
Persistent link: https://www.econbiz.de/10014341774
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Dairy Promotion Research at Cornell: What Have We Learned?
Kinnucan, Henry W.
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1980
Persistent link: https://www.econbiz.de/10014341675
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