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Thomas, Maria
Kinnucan, Henry W.
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Optimal media allocation decisions for generic advertisers
Kinnucan, Henry W.
- In:
Journal of agricultural economics
48
(
1997
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10001227928
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2
OPTIMAL MEDIA ALLOCATION DECISIONS FOR GENERIC ADVERTISERS
Kinnucan, Henry W.
;
Thomas, Maria
- In:
Journal of Agricultural Economics
48
(
1997
)
1-3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10005156706
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