Kowalski, Luke; Green, William; Lilley, Simon; … - In: Journal of risk and financial management : JRFM 16 (2023) 1, pp. 1-11
adoption by the general consumer is still lacking, at least in the United States. Instead, crypto is often used as a … adoption barriers and interviews with experts has only unearthed factors like usability, performance, and political drivers …, among other barriers. Brand as an adoption barrier is mostly missing from literature, at least for cryptocurrencies. This …