Mili, Samira; Ferro-Soto, Carlos - In: European journal of management and business economics : … 33 (2024) 2, pp. 195-211
consumer satisfaction analysis conducted differs substantially from those of conventionally traded coffee, as social and … institutions should design strategies to manage efficiently channel efforts to improve the consumer satisfaction and its loyalty …. Originality/value This paper contributes to a substantial improvement in the understanding of consumer satisfaction and its …